It would be easy to launch with a wider range of fabrics. We chose not to, and the reason is simple: we'd rather do one material well than several adequately.
Linen is spun from the flax plant, one of the oldest cultivated fibers in the world, and for good reason. It's breathable in heat, warm enough in mild cold, naturally moisture-wicking, and it gets softer (not weaker)with every wash. It resists pilling. It doesn't hold odor the way synthetics do. And unlike a lot of "natural-feeling" blends, ours contains no polyester filler.
It's also honest about what it is. Linen wrinkles. It isn't trying to look pressed and perfect all day, and neither are we. That's part of why it suits real life (school mornings, garden beds, kitchen counters)better than fabrics engineered to fake a flawless look they can't actually deliver.
As we grow, we'll add other natural materials, cotton aprons first, then wool and cashmere or alpaca blankets, and other natural fiber goods for the home. Each one will have to clear the same bar linen did: does it last, and does it earn its place in a home. Until then, we're staying focused.
